Looking for useful insight into PR, SEO, Social Media and Analytics? Try these.
One trick ponies make good glue (CIPR Conversation)
(This post first appeared on the CIPR Conversation). The debate around PR and SEO refuses to go away. However, recent Google algorithm changes seem to have pushed the discussion to the fore again. A common theme is emerging – namely, that, more than ever, high quality, relevant content on trusted, high authority sites is crucial to [...]
A 10 minute guide to SEO and PPC for PR people
I deliver training workshops and webinars for both the CIPR and PRCA. I cover subjects such as SEO, social media, analytics and overall digital marketing – but always in the context of PR. It is gratifying when attendees tell me that I’ve helped demystify many of the concepts around SEO and PPC – and to [...]
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