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Why the current #CIPR Presidential election is so important for the PR industry
April 29, 2013 By Andrew Bruce Smith 2 Comments
I’ve worked in PR for nearly 26 years. For most of that time I studiously avoided joining the CIPR (or any other PR related membership body). Rightly or wrongly, I perceived the CIPR to be an organisation that didn’t really have much meaning for me personally or indeed properly represented the industry I worked in. […]
PR, Penguins and Pandas
April 26, 2013 By Andrew Bruce Smith Leave a Comment
There was a great post from Chris Lake at EConsultancy this week entitled: Three reasons why publishers hate living in a post-Penguin, post-Panda world. For those unfamiliar with Penguin and Panda, they were the code names for two major Google algorithm updates over the last 18 months. The easiest way to think of them is […]

Escherman Announces Solution Partnership with Nimble: social CRM for PR
February 25, 2013 By Andrew Bruce Smith Leave a Comment
Hot on the heels of our our recent Hootsuite Solution Partner agreement, we’ve just signed a Solution Partnership with Nimble, a Social Business Platform that combines relationship management and social engagement into an affordable web-based solution. It integrates LinkedIn, Facebook, Twitter, Google, email contacts and conversations into “one seamless, intuitive environment, empowering small businesses in […]
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