The kind of thing that makes PR worthwhile


A worthy accolade for one of our long standing clients.

FOR IMMEDIATE RELEASE

Contacts:

Andrew Smith
Object Marketing
Tel: (020) 8762 9292
E-mail: andrews@objectmarketing.com

HYPERION ESSBASE NAMED AS TOP TEN TECHNOLOGY INNOVATION OF THE DECADE BY
INFORMATION AGE MAGAZINE

LONDON, UK – 16th August, 2005 – Hyperion Essbase has been named as one of the 10 most influential technology innovations of the last 10 years by Information Age magazine in its August 2005 issue.

Hyperion Essbase was ranked in the top 10 along with Netscape, Blackberry, Google, virtualisation, Voice Over IP (VOIP), Linux, XML, the Pentium processor and ADSL.

Writing in Information Age’s 10th anniversary issue, editor Kenny MacIver said: “Hyperion Essbase was the multi-dimensional database technology that put online analytical processing on the business intelligence map. It has spurred the creation of scores of rival OLAP products – and billions of OLAP cubes.”

Mike Shelton, Managing Director, EMEA Northern Region says: “This is a fantastic accolade for Hyperion Essbase. Information Age is one of the most respected and influential magazines in the IT industry. The fact that Hyperion Essbase is seen as one of the most innovative technologies of the last 10 years is clear recognition of its importance and impact on end user organisations. Hyperion Essbase is ample demonstration of our ability to continue to deliver one of the very best Business Performance Management and Business Intelligence products available. With the introduction of Hyperion Essbase 7X last year, we made the most significant advancement in analytic technology since the company introduced the original Essbase in 1992. We’ve enabled our customers to leverage the legendary power of Essbase to perform both traditional financial analysis as well as line of business analysis, all in one product while maintaining our historical market leading advantage in query performance.”

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