We don’t make mistakes, merely self-induced execution failures


My thanks for to Rupert Goodwins at ZD Net for unearthing this gem:


And while we’re dallying in the land of press releases, here’s a lovely little piece of marketing-speak. EMC has had a bumpy time of it
recently: it overestimated demand for one product and underestimated
that for another. You or I might call that sort of cock-up a mistake.
Not EMC: "This issue was a self-induced execution failure on our part.
There is no excuse", said chief executive Joe Tucci. I shall treasure
that for the next time I’m being carpeted — "I cannot tell a lie," I
shall say. "This issue was a self-induced execution failure. Can I go
now?"

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