UK PR job searches increase 22pc in September 2008?


According to Google’s Keyword tool, the volume of UK searches on the term “pr jobs” hit 201,000 in September. That’s a 22pc increase on the historical 12 month average of 165,000.

Is it a case of people returning from holiday and determined to find a new job? Or are PR employees making sure they cover as many bases as possible in the light an impending recession?

Then again, maybe it is recruitment consultancies who are inflating the figure, furiously searching to see what their rivals are offering candidates. Did strike me that 201,000 is a very high search volume. Given there are around 48,000 people employed in PR in the UK, that works out at just over 4 searches on “pr jobs” for every PR person in Britain. Especially odd when you compare it to something like “financial jobs”, which only recorded 22,200 last month.

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Comments

  1. I have a dedicated PR agencies job search and am also seeing the same thing. Whilst I can’t completely account for it I also have raw search data to back it up, unlike google, which won’t share such information with us.

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