8 email statistics to use at parties

If email was a country, its 1.4 billion users would make it the largest in the world. Bigger than China, bigger than the populations of the USA and European Union combined.

tick247 billion emails are sent each day. That’s one email every 0.00000035 seconds.

tickIn the time it takes you to read this sentence, some 20 million emails entered cyberspace.

tickEvery second, the world’s email users produce messages equivalent in size to over 16,000 copies of the Complete Works of Shakespeare (assuming a 30KB average email size).

tick13.4 billion: the number of direct marketing dollars forecast to go on email in the US in 2009.

tick$583 billion: the return from that investment if you use DMA figures on email marketing ROI. That’s four times the market value of Microsoft.

tick181: the number of marketing emails it would take to produce enough revenue to buy one share in Microsoft.

tick83,689,738,832,367: the number of marketing emails it would take to produce enough revenue to pay the US National Debt.

[Aside 1: When you see email stats like the above, you gain a new appreciation for the work of those companies and organizations managing email.]

[Aside 2: And when you consider that many of these emails are spam, you can understand why ISPs and others have bigger problems to worry about than whether legitimate marketing email is reaching the right destinat

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