Escherman to handle UK PR launch for Pogoplug consumer multimedia device: personal cloud computing for the masses


You know how PR folk are always “excited” and “delighted” when they win an account.
Well, I can honestly say we are REALLY excited and delighted that we are handling the UK and European PR launch of the Pogoplug from Cloud Engines Inc.
So what is the Pogoplug?
For an immediate sense of its capabilities, have a look at the video above. In simple terms, the Pogoplug is “a multimedia sharing device that gives you more flexibility to store personal content safely in the home and then access, manage, and share it from anywhere on the Internet. The Pogoplug acts like a gateway from your home or office through the Internet. It allows you to access, share and even stream personal digital media directly to anybody, anywhere in the world. Your content always remains physically in your home or office, making it secure, convenient and available on your terms. Pogoplug is perfect for those individuals with increasingly mobile lifestyles and small businesses in need of simple, inexpensive mobile data access solutions. The Pogoplug hardware sports a new design boasting multiple USB ports supporting up to 4 external drives for expanded data capacity. The new Pogoplug also gives users improved sharing capabilities, an easy drag-and-drop interface to create engaging multi-media slide shows, seamless media playback, and enhanced sharing with friends on Facebook, Twitter and MySpace.”
Very cool.
The latest version of the device launched in the US last November – and for once, the phrase “universal acclaim” isn’t all hype.  A number of eagle eyed observers in the UK have already been asking when it will be available over here. Well, they won’t have to wait too much longer.  Mid-February is when the product should be available in the UK.
In the meantime, we’ll be doing our bit to keep press and bloggers up to speed with review kit and  information. We will be making evaluation units free for review to relevant media outlets and bloggers in due course. Drop me a line at andrew@escherman.com or Tweet me @andismit if you are interested in taking a look at the Pogoplug.
In addition, Cloud Engine CEO Dan Putterman and VP Sales & Marketing Jeff Fochtman will be over in the UK in early February – we will be organising press meetings and a press/blogger demo and drinks evening in Central London. More details to follow.
Another happy by product of handling the PR launch is that I’ve had a Pogoplug installed at home for a few weeks now. And it is rather good.  I really did get it up and running within 60 seconds.  I’ve been showing off to friends my ability to stream video from a home drive via my iPhone. And they all want a Poguplug now.
And my mother in law who lives in the Channel Islands has been able to view some Xmas videos of my son remotely without the need for me to upload the material to a third party site. Neat.
I’ve also created a Poguplug folder on one of my drives that will over time contain a variety of relevant press and blogger information. If you’re going to walk the walk……
That’s probably enough for the moment. I’ve included below a fuller list of features and benefits. But suffice to say we’ll be talking a lot about the glory of the Pogoplug over the next few weeks and months.
POGOPLUG FEATURES
Automatically Synchronize Photos, Videos, Music and Other Selected Content
Users can synchronize their Pogoplug with their PC or Mac to automatically import new content from popular applications such as iTunes, Windows Media Player, and iPhoto. This feature allows Pogoplug owners to “set it and forget it” and always have access to new photos, videos and music from anywhere on the Internet.
Drag-and-Drop Music and Photo Slideshows
Users can easily create and share fun and engaging slideshows using their stored photos, videos and music.  Creating a slideshow with Pogoplug is as simple as drag and drop, and sharing these slideshows is just as easy as ever. Once a user’s link is shared and viewed, their slideshow will immediately begin with the photos, videos and music they selected, playing seamlessly in the viewer’s browser.
Easier Sharing with Pogoplug Address Book
Pogoplug Address Book greatly improves the speed and ease of use of sharing with a user’s friends and family. Pogoplug automatically remembers all email addresses entered in a user’s previous shares – even if that share no longer exists – and makes them available in an easy to use address book to make sharing truly one click away.
Global Search Across Multiple Drives and Pogoplugs
With support for multiple drives on a single Pogoplug (and multiple Pogoplugs on the same account) Pogoplug has added “global” search support across all of a user’s Pogoplugs and drives.  Search filters are now a distinct feature, allowing users to view all of their photos, videos and music in a single organized view, or to search for a specific file across all Pogoplugs and drives.
Organize Your Music, Photos and Videos
Pogoplug automatically displays music by Album, Artist and Genre, and shows cover art for quick access to a user’s favorite music. Photos are now displayed by photo timeline and videos are only a click away, including the ability to watch a preview in the thumbnail itself.
Play movies directly from my.pogoplug.com, or even to the iPhone
Pogoplug now supports the playback of videos directly from a Pogoplug, with support for the most popular cameras, video cameras and mobile phones.  Movies can be shared and viewed directly from the Pogoplug website – or even from an iPhone!
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Comments

  1. Sounds fantastic. Congrats on the win, one that makes me look and think, oh I wish…

    Like

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