Book launch – Share This: the Social Media Handbook for PR professionals (CIPR)


Last night saw the official launch of Share This: The Social Media Handbook for PR professionals at Google Campus in Bonhill Street, London.  It was the icing on the cake for a great collaborative process that has hopefully delivered something of real value to PR people in the UK. And beyond. CIPR CEO Jane Wilson (see below) revealed last night that the book will be published in the US in August.

Jane Wilson CEO CIPR

Big plaudits also go to my old chum Mr Stephen Waddington (pictured below) for pushing the project forward. Without him, this wouldn’t have seen the light of day. And of course, huge thanks to all of my fellow co-authors who are all, I think, justifiably pleased with the outcome:  Katy HowellSimon SandersHelen NowickaGemma GriffithsBecky McMichaelRobin WilsonAlex LaceyMatt ApplebyDan TyteStephen WaddingtonStuart BruceRob Brown, Russell GoldsmithAdam ParkerJulio RomoPhilip SheldrakeRichard Bagnall,Daljit BhurjiRichard BaileyRachel MillerMark Pack, and Simon Collister.

And in case you were wondering, here’s what we got up to after the launch party – a curry in Brick Lane. Outstanding.

And here’s a quick video of yours truly giving a flavour of one of my chapters in the book: What has Google Ever Done For PR?

I do hope you’ll buy and read the book. And of course, I think we’d all welcome any feedback!

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Comments

  1. I just received my copy this morning and look forward to reading your couple of chapters. Good to see so many familiar faces involved.

Trackbacks

  1. […] should be engaging” – but what does engaging actually mean?! Andrew Bruce Smith, author of Share This, identifies the attributes of great content as being; “relevance, value (information or […]

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