The Guardian: Effective Social Media Analytics – featuring Andrew Bruce Smith (+others)


The Guardian ran a nice piece on Effective Social Media Analytics by Danny Bradbury on June 10th 2013. Among the the top notch social media experts featured in the article were Phil Sheldrake, Marshall Sponder and Sharon Flaherty from Confused.com. Oh, and me ;)

I appreciated the opportunity to talk about some of my favourite hobby horses including social media ROI, financial vs non-financial outcomes and how to use Google Analytics to measure the value of social media. All topics that regular readers of this blog will be familiar with.

social media analytics

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